Campaign for 2023’s The Little Mermaid liveaction release.

Dear friends Studio Lennarts & De Bruijn overhauled We Fake Smile; their webshop for art products, printed matter & digital art. I ran the production for their new throw blankets.

Managing a successful campaign to promote BattleBots’ season of 2023 on social media. Also, a full analysis was made of BattleBots’ TikTok channel to help focus and strategize.

When structuring marketing, comms and socials, it becomes one less thing to worry about. It becomes a part of your workflow. I’m pretty much Vaaren’s internet daddy, teaching them how to ride the online bike without …

TVHL is an open call design contest for creators who want to contribute to exploring the future of the human body and the role that technology takes part in it. My job; getting the word out.

Helping Philip Vermeulen get Boem BOem performed at Museum Voorlinden, Wassenaar.

3.3 million organic views! 🤯 Each year Red Bull organizes Straight Rhythm. A straight obstacle race between two-stroke bikes. This year they wanted to tease the track and promote the event in a …

Philip Vermeulen is a The Hague-based Dutch artist who makes large-scale installations as part of ongoing research in altering psychological states through the manipulation of primary phenomena of …

Windsurfing is entering the third dimension and North Sails is leading the way. Worked intensively with North Actionsports Group from 2020-2022 to revamp the brand.

Bark against existential dread is a graphic novel by the extremely talented Simeon van den Ende. The novel is about a personified dog named Bark who is in conflict with Life. They used to be friends, …

Amazing producer, sound engineer and even better friend Jason Malan wrote a children’s book about friendship, acquiescence and mindfulness, together with his dear friend Daniel Eder …

Writing, editing and publishing a Dutch 217 page .PDF e-book about wetsuits. After a big project of reviewing 17 wetsuits from big and smalls brands, all of the lessons learnt (from contacting brands …

Winner of the Dutch Design Award ‘21 in the Communication category for the Stay Sane, Stay Safe project. Together with partners in crime Studio Lennarts & De Bruijn.

At the moment Leo has more than 1.5 million followers with over 22 million likes.

Kellogg’s Pop-Tarts was in need of a summer campaign. Who you gonna call? overdeschreef of course. Together with amazing artist Leonardo Ugolini and Digitas NYC.

An exciting milestone as Mystic moves into a new phase of offering their customers new digital experiences and possibilities. I helped them find their new voice and verbal identity while also writing …

Helped partners in crime Studio Lennarts & De Bruijn venture into the world of NFTs. Now on Foundation.app with already one NFT sold!

Campaign for XBOX SERIES X and Game Pass together with German agency RED 5 and Leonardo Ugolini.

In response to the pandemic called COVID-19, my partners in crime Studio Lennarts & De Bruijn came up with a positive poster platform and asked if I wanted to write some text for it. We liked …

Promoting the new Legend of Zelda Twilight Princess manga (Vol. 8) for publisher VIZ Media which released mid September 2021. Collab with LA agency Ride or Cry, Leonardo Ugolini and yours truly!

Skateboardtraining.nl decided to do an overhaul of their brand and image. They asked me to rewrite their copy and come up with some funky new stuff!

Step into the light of Arend Groosman. Arend makes beautiful, transformable and spatial objects with a unique construction system. He was in need of a verbal identity with accompanying tone of voice, …

Collab with Coors Light and Leonardo Ugolini. Facilitated by Inside Idea’s agency and concept creation, production and project managed by yours truly. For this collab we came up with the …

From May 19th until October 3rd, 2021, Stay Sane, Stay Safe was on exhibition in Paris. Right now their collection commission is deciding which posters they want to have in their collection. Over 95 …

Collab with Wimbledon and Leonardo Ugolini. Facilitated by LiveWire Sports agency and concept creation, production and project management by overdeschreef.

Since we’re entering a huge digital era, this also impacts how we should view and study Humanities. To promote what study programmes the centre has to offer they were in need for a great and …

The world around us is changing faster than ever which makes the field of Humanities even more important. Migration, integration, trade, and technology are blurring the borders between …

This beautiful new visual identity was created by my dear friends of Studio Lennarts & De Bruijn. My role in the entire operation was helping come up with a creative strategy and writing the …

To the windoooowww, to the wall. BEHOLD! Some sweet shots of ‘De Affiche Galerij’ exhibition in our very own The Hague. 56 meticulously selected posters and 4 explanatory ones make up a total of 60 …

If there’s a pair I really like working with, it’s these guys. We’ve worked together on NATPAK and Stay Sane, Stay Safe; but in this case I totally renovated and edited the copy on …

What’s huge and lights up more than any taken drugtest on Border Security: Australia? It’s a 400 * 27 meter (!!!) LED façade covered with uplifting posters, of course!

A New Era: Posters Contest. A cross-over collab with Wix Playground and Stay Sane, Stay Safe. It was lovely to work with Wix’ team in Israel and New York!

Short story written for data publishing house ODD PUBLICATIONS. An emergent data publishing house that repurposes the ephemeral nature of data into tangible objects of printed form.

For the past couple of seasons, both winter and summer, I’ve been helping Mystic develop the right verbal identity and implementing it in various elements such as collection books and press …

What started out as being a sponsored free surfer ended up in a full time gig for one of Hollands’ biggest sports and lifestyle brands. During my time at Protest, I was the editor in chief for …

New kid in town! Skateboardtraining.nl opens up the world of 7 ply and concrete to a wider audience. Their hub? The official Olympic indoor park in The Hague!

Since 2017, SSF is being held to celebrate local and Dutch surf culture. And boy, I can tell you, the parties are nuts! I’ve been helping them since 2018, the second year since they’ve launched the …

Got bored during my Master’s in Neuropsychology so started blogging impulsively. Surfoloog is an assembly of Surfer and Psychologist in Dutch. Though, I didn’t even write that much about …

The Scheveningen Surf Krant is an initiative which saw the light of day in 2019 as a promotion to SSF. Lucas walked up to me during the 2018 edition and asked me If I’d like to be a part of something …

My first time print was featured by this well-known Dutch surf magazine. I ended up writing multiple articles and columns for two years. Unfortunately, 6SURF Magazine is no longer with us, but a new …